"Perfect Pitch" was created as an affordable alternative for businesses suffering from the economic downturn, to still be able to brand themselves with a jingle or a song. There are no licensing fees or ownership restrictions or deadlines to contend with. Once the song has been commissioned and completed. The rights belong to the business. In an era when musical branding is quickly becoming a calling card by means of ring tones and website intro themes, businesses can hardly afford not to have their own personalized tune to represent their services and goods.